Analysis Of Decreasing User Engagement On Platforms

https://towardsdatascience.com/yammer-investigating-a-sudden-drop-in-user-engagement-7c9c4093c038
  • Whether the decline was a gradual one or a sudden one: Gradual declines are mainly caused due to changes in user behavior, whereas sudden drops can be caused due to any new upgrades engineered in the platform.
  • Whether the decline occurred repetitively or just once: Again, a repetitive trend can be caused due to changes in user behavior. Decline occurring just once could be due to a technical issue or problems in the marketing campaign.
  • Seasonality of the trends: In other words, observing if the drops occur regularly or on a specific day of the week/month/year. Regular drops could again be concluded as a technical issue
https://www.cxotoday.com/cloud/the-changing-face-of-customer-engagement-in-a-digital-world/
  • Is the drop in user engagement limited to a particular region, or is it distributed globally? Drops exclusively to a region can be caused due to the cultural differences of the inhabitants of that region.
  • Another question that can be asked is if there are any changes to the laws governing the internet censorship of that region, which could deny users access to the platform.
  • If the drop is across other product features rather than being product-specific, then there is a larger problem at hand which would require organizational level investigation.
  • Is the decline specific to a particular platform (such as Androids, iOS, Desktop Windows, etc), or is it commonly occurring across all platforms? Specific declines can be resolved by re-engineering the designs in those platforms. And again, a drop across all platforms means there is a larger problem at hand which would require organizational level investigation.
https://www.cxotoday.com/cloud/the-changing-face-of-customer-engagement-in-a-digital-world/
  • Tracking Code: Issues in how events are logged can be misleading. Events should prioritize logging of all such instances which could indicate that the user is dropping off (such as closing the portal directly without any server calls, spending a minimalistic amount of time in the platform, and so on.)
  • Problems in bots of the website: Most of the company bots are highly active but could be less efficient in providing the required service for users. It is imperative to determine any events triggered by bots (as such events are generally instances of user interactions).
  • SEO (Search Engine Optimization) guides high-traffic websites, and changes in the search engine can cause significant changes in the platform website traffic.
  • One-off events, such as holidays, special sales on other sites, negative press, or successful campaigns can also lead to a major decrease in user engagement.

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Parigyan - The Data Science Society of GIM

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The official data science society of Goa Institute of Management

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